The problem is inevitable: After starting your startup, you’ve solidified your operations, found a few customers, and even started making (a little) money. But now you’ve hit a plateau, and sales are flat. Your company needs to grow to survive, and you’re searching for a spark. You’re probably asking, “What’s next?”

As a Secret CEO™, one of the most important strategic decisions you’ll face in 2021 is this: do you want your company to appear larger or smaller than it actually is? No, it’s not magic—it’s marketing!